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Business Website Design

#2 Website Design and its Direct Impact on Lead Generation

In this episode of the TLS Podcast we cover your business website design and how it has a direct impact on lead generation.

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What You'll Learn

We cover 3 important questions:

  • What is the purpose of my website?
  • What should I include in my website?
  • How should my website be developed?

An alarming number of business owners have poorly developed websites that do not convert traffic into leads. People will stop engaging with the website content if layout of the site is unattractive.

Knowing this, we cover the focal point of website design and that is understanding the purpose and roll your website plays in regards to your sales funnel. Developing a proper call to action and displaying it with minimum distraction is essential to high conversion rates.

Understand the most important pages to include on your website stem from developing proper website goals when a user is on a company’s homepage. 86% of visitors want to see information about the company’s products or services.

So with that in mind, it is important to keep navigation consistent with clearly displayed contact information. Ensure this navigation is kept the same on all devices as a website that does function properly on mobile leads to a lack of trust for your potential new leads.

In this episode we also cover the power of the WordPress CMS platform and the ease-of-use for it provides business owners. It’s especially easy to use when combined with Thrive Themes and their Leads package as it allows us to not only develop easy to use sites but easy to edit sites which is extremely important for on the fly changes.

Fun fact: WordPress powers 27% of the internet.

In the from around the web section we address some of our favorite and best designed sites:

Airbnb – Great navigation and a clear purpose on what your next moves should be
Visage – A website that we’ve always loved in regards to design layout, they showcase their offerings well
Awwwards – We’ve linked here to the best clean website designs

Key Takeaways:

  • Keep your Call to Action consistent
  • Use A/B split testing
  • Include easy to fill forms
  • Display your contact information clearly
  • Keep your design clean and to the point
  • Design your website with clear navigation
  • Design every page like you are designing a landing page

We recommend going with Siteground for hosting your WordPress websites, and our bonus tool of the episode is Thrive leads.

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