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Social Media Fundamentals

#5 Social Media Fundamentals

In today’s episode #5, we will be covering social media, common mistakes and our tips to help you get set up to succeed to ultimately save time and money.

What You'll Learn

We cover 3 important questions:

  • How do I maximize my social media marketing approach?
  • What are the best social media tools?
  • What is the most powerful social media marketing strategy?

Now that more than 56% of online adults use more than one social media platform you need to know how to reach them.

Not only do we see increase in social media platform usage we also realize that 88% of marketers want to know how to measure their return on investment for social media activities.

So, let’s go ahead and cover 3 important social media fundamental questions:

How do I maximize my social media marketing approach?

Five Focal Points

  1. Overall Goal > Followers, Website Visits, Signups, Sales
  2. Content
  3. Headlines 
  4. Scheduling 
  5. Sharing / platforms ( focus on where your audience is, Linkedin-groups, subreddit, Facebook )

What are the best social media tools?

Buffer > Way to schedule posts, track the performance of your content, and manage all your accounts in one place. Buffer publish them automatically, according to the posting schedule you put in place.

Hiplay > Select social media profiles from your Buffer account. Build your Content Library. Save posts you want tool share multiple times. Posts will be sent to your Buffer queue on a set schedule automatically.

Bitly > individual link analytics, gather audience intelligence and measure campaign performance in one location

What is the most powerful social media marketing strategy?

Content to money pages (To landing pages specifically designed to convert a visitor into a buyer ( good for searching/ learning stage of the buying cycle))

Your “money site” (the site that creates your income) has “the key” to solve the consumer’s “pain point”

Content specific to where your audience is in the buying cycle ( Searching, learning or deciding )

Drive your prospects towards content that focuses on your core offerings

Social media is ultimately about spreading your message and educating people, so by having quality content that addresses how you can help them you will be able to convert more prospects into leads.

Headlines > 3 variations that include call to actions and mentions to influencers that you have linked to > that will increase your outreach


From Around the Web Series


Apply the five focal points to create a strong automated and consistent social outreach plan


Create great content or something of value to share, to leverage your social media activities that aligns with your sales and marketing goals.


Listen > Learn > Engage

Summary of Tools:

  • Buffer + Hiplay – to make sure you got a schedule in place
  • Bitly – track links and campaign social media performance

Key Takeaways:

At a core level you should be able to use social media to position yourself as an expert in your vertical/ niche.

Remember how important your brand image is… And how social media can help you build your image online by allowing your audience to become more familiar with your company. This familiarity leads to more engagement with your products and services.

From the marketing and sales side, use social media to drive quality traffic to your landing pages, limited time sales offers and educational posts.

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