We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) & pay-per-click (PPC) advertising.
Depending on the website & competitive nature of the market, SEO is typically a medium to long-term strategy. Achieving sustainable, high rankings through SEO offers unparalleled potential for return in the long-term.
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value, means it is one of the most effective ways at reaching your audience.
Businesses should not be focused on 'building' links, but providing compelling reasons for their audience to talk about their brand & attract them. Links are still the fundamental signal used by the search engines to score a website in the search results.
Writing interesting, useful & sharable content, provides the opportunity to promote that content to others who will then link to it. Whether it’s the national press or a blog, links to your content will not only drive direct visitors, but also promote your website within search engines.
Our social media service is designed to keep you in total control of your messages across various social media networks. From Facebook to Twitter, Google+ to Pinterest, we help you connect with your customers & ensure your message is on brand.
Not every client is the same & not every client needs the same service, so we provide a range of search marketing services to suit these varying needs. Whether it’s one off consultancy, or an ongoing integrated search engine marketing campaign comprising search engine optimisation, pay per click & social media, we are able to provide a bespoke service that suits your needs.
We know that just providing excellent results is not enough; search marketing can provide valuable insights into many parts of your business, so we promote clear dialogue & in-depth discussion, to ensure your whole business benefits from any online marketing campaigns.
Please feel free to contact us, let us know what your issues are and what you believe needs to be done. Then leave it with us to review your current situation & suggest possible solutions to you.