Looking for smart, high-impact & actionable advice on how to
attract, engage, and win more customers and clients?
Gain exclusive access to our latest posts!
Episode 3! In this episode we talk about how a well rounded content plan plays a key role in a successful marketing strategy.
An effective content plan allows you to execute and distribute that content efficiently.
When creating your content plan understand that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Think of their biggest pain points and pay attention to the questions they ask.
Think of some great campaign goals… such as ones based around user engagement, views to leads (form signups) and social shares to name a few. Here is a great article on 5 key goals for content marketing.
A simple way to start this process is by looking through the Google autocomplete search results that contain your brand keywords, the services/ products you sell and adding location based keywords if they are relevant to what you offer.
Another useful way to find keywords is with Googles LSI that shows up at the bottom of search results like so:
Think about your content, who will be viewing it and how it will be shared. From there you can focus on your approach on creating your content for the right medium. A goal here is to dominate the searches that your prospects are taking. This is in a sense a similar idea to what Grant Cardone describes as omnipresence in the 10x Rule.
More on this next episode but keep in mind no distribution no point. A lot of businesses and websites fail at executing on this part, so stay tuned on how your can master distribution.
Once you have defined your keywords we also talked about how skyscraping can help you figure out what your content should be about.
Links to our around the web questions:
How to I create content?
How do you create content marketing fast?
How do you create a content plan for the long term?