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In today’s episode #6, we will be covering social media and 3 great techniques to drive more leads to your business based on the listen learn and engage model.
Did you know? When making a purchase, 75% of B2B buyers use social media for their decision-making.
Your aim with gated content is to provide valuable targeted content to your prospects that will move them down your sales pipeline.
You can utilize Thrive to create visually engaging lead magnets and landing pages for your gated content. After you have that all in place you’ll want to maximize your touch points with a solid email marketing campaign.
Social media plays an important roles towards getting to know your prospects, as it helps move engagement to a more human level.
With the right strategy and techniques in place you can drive tons of traffic to your website. Your social activities show up in Google search results and the social sites you are active on.
This closes the loop on the buyer’s journey
Target then retarget
Paid ads targeted audience
Summary of Tools:
Follow the listen learn and engage model to create a targeted core offering ( gated content ) that resonates with your audience.
Adding this to your arsenal when it comes to social media marketing will help you generate more leads that you can nurture into customers.
To generate leads with social media you need to apply and test simple and effective techniques that work for your business, try these out and see how they help you grow!