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In this episode of the TLS Podcast, we cover what content marketing is and its importance towards generating leads for your business.
The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing as:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Utilizing a hub and spoke method, which is essentially creating a foundational piece of content such as a blog post and distributing its message throughout different forms of media. So for an example you take that information from the blog post and create a quick video on it’s main topics.
From there you can easily create a slideshow that can be distributed onto Slideshare. Another way to repurpose your content is by making it more visual with an infographic.
From here we talk about staying on top of mind of those you reference in your content by ensuring you have an outreach strategy that includes mentioning your resources. This will help spread your message throughout their communities!
78% of small businesses attract new customers through social media. (Relevanza)
Focus on: Audience – Awareness, Consideration and decision phase content
Buzzsumo, Answer the Public, SEMrush, Yoast seo
Push your message out through social platforms, create useful content with specific call to actions
Summary of Tools: