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Drive Targeted Traffic With Content Marketing

#4 Drive Targeted Website Traffic With Content Marketing

In this episode of the TLS Podcast, we cover what content marketing is and its importance towards generating leads for your business.

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What You'll Learn

We cover 3 important questions:

  • What is content marketing?
  • What is the best way to promote content on the web?
  • What is the best way to generate leads using content marketing?

 

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing as:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

So what’s the best way to promote content on the web?

Utilizing a hub and spoke method, which is essentially creating a foundational piece of content such as a blog post and distributing its message throughout different forms of media. So for an example you take that information from the blog post and create a quick video on it’s main topics.

From there you can easily create a slideshow that can be distributed onto Slideshare. Another way to repurpose your content is by making it more visual with an infographic.

Hub and spoke - best way to create a good content marketing plan

From here we talk about staying on top of mind of those you reference in your content by ensuring you have an outreach strategy that includes mentioning your resources. This will help spread your message throughout their communities!

78% of small businesses attract new customers through social media. (Relevanza)

Here is our TLS content marketing example off of our Trello board.

Content marketing

Content marketing 2

Content marketing

Content marketing trello


From Around the Web Series

What are the steps of creating a content marketing strategy that works best for SEO?

Focus on: Audience – Awareness, Consideration and decision phase content

Sales Journey

Keywords

  • Build your content around the keywords and questions your audience is asking
  • 1000 words plus, proper use of tags and image alt tags, more scrollable
  • Utilize your media channels that can stem off the main content piece

What are the best tools to use for Content Marketing?

Buzzsumo, Answer the Public, SEMrush, Yoast seo

What are the best ways to generate sales using content marketing?

Push your message out through social platforms, create useful content with specific call to actions


Summary of Tools:

Key Takeaways:

  • Take some time out of your day to figure out the best repurposing channels for your business using a hub and spoke method.
  • Use an app like Trello to make sure you are successfully following your strategy from article mentions, scheduling, paid promotion, to repurposing and posting on specific forums
  •  Thrive leads to build lead generation forms + much more for each of your pieces of content.

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